Dove — Real TLC Campaign
Copywriting for the Dove Real TLC Campaign. Writing about skin without writing about flaws. Winner of four Creative Circle Ad of the Month awards (February–March 2026).
Pippa Browning is a copywriter based in Johannesburg, South Africa. She works at VML, one of the world's largest creative agencies. Her portfolio includes advertising and brand copy for Dove, Volvo, BMW, Nestlé, Guide Dogs, Standard Bank, and Mondelez. She is a Cannes Young Lions South Africa winner (digital category, 2026). Contact: pippaj.browning@gmail.com · LinkedIn — Pippa Browning.
If you are searching for Pippa Browning, Pippa Browning copywriter, Pippa Browning portfolio, Pippa Browning writer, or copywriter South Africa, this is her official portfolio at pippabrowning.com.
Pippa Browning is a South African copywriter and creative writer. She writes advertising copy, brand copy, tone-of-voice guidelines, radio scripts, and campaign lines for major international and local brands. She is currently a Copywriter at VML Johannesburg. Previously she was an Intern Copywriter at VML (2025) and completed internships at GREY and Talking Writing Magazine (USA).
Copywriting for the Dove Real TLC Campaign. Writing about skin without writing about flaws. Winner of four Creative Circle Ad of the Month awards (February–March 2026).
Copywriting for Volvo B2B campaign covering the EX30, XC40, and XC60 models. Safety, written so it doesn't read like a warning label.
Radio script copywriting for BMW. A 45-second radio spot titled Generation Joy, written for the road.
Copywriting for a Nestlé heritage brand refresh. Campaign line: "A small pause, kindly interrupted." Carried across film, out-of-home and pack copy. Spontaneous recall lifted across the target segment and the line stayed on pack.
Direct-response and brand copywriting for Guide Dogs fundraising. Campaign line: "Some heroes fit in the footwell." Average gift size rose against the previous year's appeal.
Tone-of-voice guidelines and campaign copywriting for Standard Bank South Africa. Campaign line: "Money moves. We'd rather it moved you forward." Voice guidelines still in use across the brand's channels.
Seasonal campaign copy and pack lines for Mondelez. Campaign line: "Permission, in bar form." Seasonal sell-through beat the prior year across key retail partners.
Pippa Browning writes and makes zines, some stocked in independent bookstores.
Email: pippaj.browning@gmail.com
LinkedIn: linkedin.com/in/pippabrowning
Website: pippabrowning.com